High-Ticket Product Offer Secrets
The Right Offer
The Right Price
The Right Sales Process
What Is High-Ticket Offer?
It’s very simple.
A high-ticket offer is a product or service that you sell for a much higher price point than usual offers.
The offer/product could be anything from gold and precious metals to personal coaching or consulting business. In the online marketing world, it’s usually personal coaching, business masterminds and boot camps, or becoming a VIP member of some membership club (usually investors).
All one needs is the specified knowledge that adds value to other people’s lives, or solves their problem.
This brings us to the next question which is.
How to Create, Launch, and Sell a Simple High Ticket Offer For the First Time
The opportunity to create a High Ticket offer is in every single market.
Here is the example based on the simple case study and pure math applicable to any business, the only thing that varies is the initial low ticket price point.
(IN) Low ticket product – $19.99 – 0x = 100% of customers
(UP) Mid ticket product – $199 – 10x = 10% of customers
(MAX) High ticket product $1999 – 100x = 1% of customers
That is just an example of the low-end price point, the numbers could be actually much higher than that. With a high ticket offer, hitting the number you want is much more achievable than with a lower ticket offer, which arises a few most common questions that people have when it comes to HTO.
How Many Customers Do You Need to Sell a High Ticket Offer To?
As we mentioned, every niche varies in what’s the MAX price, the sweet spot, to charge for a high ticket offer. Meaning that the Artists’ Niche will have lower price points than the Business or Financial Niche because of the higher perceiving value, and also it depends what is the goal you intend to reach.
But normally 2+ customers who buy your high ticket offer per month is a real number. Yes, all you need is 2 sales every month to reach your financial freedom, which could be $5000, $10,000, $20,000, or even $40,000 dollars!
What Do You Need to Create a High Ticket Offer?
All you need is literally the skill or knowledge and computer with access to the internet. Remember, keep things simple, many successful students deliver the package in a form of Zoom call or in-person mastermind.
How to Determine the Right Price For Your Offer?
There are a few things that must be done right and one of them is the pricing of the offer, which should directly reflect the value people receive after they purchase. For example, people will pay more in the financial planning niche than in the writing niche.
The bottom minimum to charge for MAX offer would be around $2000, even in cheaper niches like an artist or hobby niche.
Why My High Ticket Offer Doesn’t Sell?
There could be many reasons, but the 2 most common ones are charging the wrong price or bringing in wrong leads that do not qualify or aren’t interested.
How to Find Right People With Enough Money to Afford to Buy My Offer?
It’s a process that pre-qualifies customers using micro-commitment steps built in the simple funnel called Sparta Application Process Framework. More about it down below.
Biggest High Ticket Offer Killers and Myths
MYTH #1 – People Cannot Afford My Offer
In every industry and niche, there are people that can afford it, believe me.
First, it’s very important to realize and keep in mind that High Ticket Offer is not for everyone. Roughly only about 1% of your customers that got qualified as lead through the low ticket offer from you will buy the high ticket product.
This means that you must create the proper pricing structure based on what different people can afford In-Up-Max as shown above.
- The very low priced offer that brings people in (IN)
- The middle price point offer to prequalify them (UP)
- And the High Ticket offer that it’s referred to as (MAX)
This is as far the best way to accommodate all people interested in whatever you offer. Why would you target just 1% and lose 99% if everyone can be happy and get a piece of pie.
MYTH #2 – Cannot Have MAX Offer Before Creating IN and UP Low Ticket Offers
People oftentimes think that they must start with the lowest price offer and move up to the max from there, but that’s not always the case. Actually, more than often your MAX Offer buyers are not interested in the IN and UP at all, and all they want is the top best offer. The reason for that is because usually, people who have money do not have much time therefore they do not want to spend their time first reading a $20 book, going through $299 4-week course, and then getting the top shelf offer. They want the cherry on top of the cake right from the start.
So, what you can do, and what Ryan did when he was starting out, is to start with MAX or Super MAX offer first and then move onto the lower price points.
In fact, here are some benefits of starting with your MAX High Ticket Offer first:
- It’s the fastest way to get cash to fund your business, projects, and lower ticket offers.
- It’s the best way to get the case studies and testimonials for your business.
- It creates a strong price anchor.
By making more money in a short amount of time enables you to help more people who do not have much money and can’t afford to buy the high ticket offer. The truth is that you spend more time on creating the IN and UP than on the MAX offers.
MYTH #3 Must Build High Ticket Product Before Start Selling It
The truth is that you absolutely and should sell your MAX offer before you actually create it.
MYTH #4 Selling High Ticket Offers is Hard
It’s the right opposite.
It’s easier to sell a high ticket offer than it is to sell a medium or low price ticket offer. But of course, you must find the people interested in the Special Offer selected only for a few determined individuals.
You see, the premium expensive things that are on top of it available only for a few, tend to attract the special kind of customer buyers who know what they want, meaningless hustle, high probability of success, and super low refund rates.
You also need fewer sales to reach the comforting figure each month.
I can personally tell that since I started selling higher ticket products as an affiliate the income grew by more than 70% that very first year, and makes it the larger portion of my revenue income.
How to Create Irresistible Desire & Demand for Your Product/Offer
Here are 3 main ingredients to create desire and demand in your customer to buy your offer:
- The Offer Must EXPEDITE
- The Offer Must Be EXCLUSIVE
- Must Deliver Unique EXPERIENCE
Now, let’s go through the most common mistakes that many people do that prevents them from making a sale.
Frequently Common Mistakes that People Make When Trying to Sell High Ticket Offer
- No stable flow of qualified leads to the offer
- Spending too much time with high-maintenance leads that are not interested in or do not qualify for your MAX offer
- Overcomplicating the sales process with too many distractions along the way
- Offering too many free consultations that do not lead anywhere and do not scale
- Customizing everything for each customer which is hardly scalable
- Compromising own freedom by working too hard and creating stressful environment
- Charging the Wrong Price for your offer, too much or too little.
Just have a look at this picture of Ryan’s 2 different funnels that he uses right now in his business, High Ticket Offer Funnel and Low Ticket Offer Funnel. Which one looks much simpler and way easier to build execute, and manage?
I think I know what most of the people’s answer is.
Not only that it’s so much easier to build the high ticket funnel, not only that it’s much much more profitable and scalable to sell high ticket offers, IT’S also much easier to sell as well.
Now, it all sounds good but how do you actually find these kinds of people who are interested and willing to pay your high ticket price?
Sparta Application Process Framework by Ryan Levesque
This is the secret sauce to only get clients that are willing to work with you. It’s basically the funnel process that prequalifies prospects by using micro-commitment steps with specially designed questions. By the end of the funnel process, you end up with only qualified leads that are well warmed up and willing to become your customers.